![]() She found it exciting and empowering to make money by going on dates with people from SeekingArrangement. Students are offered free memberships when they join the service using their university emails.Īva, who no longer uses SeekingArrangement, said she joined in 2017 because she couldn’t afford rent, tuition and groceries while attending school. “We wanted to be able to offer one less burden associated with the cost of college, and encourage them to find relationships that would help them elevate their lifestyle,” SeekingArrangement spokesperson Kimberly De La Cruz said in an email. Approximately 3 million college students in the United States are registered on SeekingArrangement, making up about 37 percent of the more than 8 million sugar baby users. SeekingArrangement’s “sugar baby university” campaign encourages college students to join the service as a way of combating student debt. “Sugar Baby University” markets to college students It felt good getting paid money,” Ava said. Though services like SeekingArrangement can be empowering, some say there are safety and legal risks associated with this type of work, which can take an emotional toll. Many students like Ava have used the service to connect with men and women by exchanging companionship, intimacy and often sex for fancy dinners, money and gifts. ![]() SeekingArrangement is an online companionship service, which markets itself to college students as a way to make money and mitigate student debt. She would spend hours putting her hair up, choosing the right outfit and doing her makeup before going out to meet a sugar daddy.Īva is one of the 542 students at the University of Minnesota who were registered on SeekingArrangement last year. In exchange for around $100 a night, Ava would go to dinner with wealthy, middle-aged men she met online. Last year, University of Minnesota student Ava* found an unconventional way to financially support herself while attending school - she became a sugar baby.
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